Hear from members about their experience with the Momentum GTM leadership development program.
Stephanie Sudbury, President Udemy Business
I chose Momentum after interviewing 8 potential executive coaches. The secret sauce of Momentum is the trifecta of a coach that has deep expertise in leading large B2B GTM organizations + practical frameworks used regularly to prioritize and stay on top of the right things + a group of experienced CRO peers to work through challenges. As the President of a $400M ARR business, Mo's go-to-market acumen, master facilitation skills and expertise in peer learning helped me lead through an economic downturn, develop new market-entry strategies, and navigate complex team dynamics. Momentum changed my career and personal approach, and I can't recommend the program highly enough.
Steve Goldberg, CRO Salesloft
Momentum’s executive leadership training allowed me to design an operational strategy that’s truly focused on solving our customers’ problems. It helped me take the final steps from manager to true CRO leader of a thriving revenue organization. I’m a far more confident and impactful leader of change as a result of Mo’s individual coaching, collaboration with a dynamic group of peers and access to shared resources and playbooks. And because of this work, I feel more aligned strategically with our CEO, Revenue and Executive leadership teams and Board. Participating in the Momentum GTM leadership program has been truly transformative for myself personally and my business.
Jennifer Brannigan, CRO at Pendo.io
It’s lonely at the top, and also very difficult to create the space to do the deeper work of thinking through and solving business problems. Momentum has created the space for me to talk through my business and personal challenges of navigating a demanding, high-profile job. The relationships I’ve built with Mo and my peer group have been key to my growth, morale and confidence; there are shared challenges that no one else is dealing with but other CROs in similar high-growth organizations. One of the more critical moments with my group was how to best move up-market with many complexities at play. The feedback I received informed strategic changes we made to the business and ultimately led to our enterprise ARR doubling at Pendo.
Neal Patel, CRO Crunchbase
As a CRO, we are constantly trying to distinguish between truth and confirmation bias. Our networks can be full of smart people, but more often than not, they tell us a we want to hear. And, unless your CEO has a go-to-market background, they are looking to you for all the answers. The Momentum program gives you a truly dispassionate, unbiased assessment from people doing almost exactly what you are doing. You can turn off what we do best (sell) and dig in with each other to share and learn with the businesses’ best interests in mind. You get a real-time market check on KPIs that you can’t get anywhere else, and that ensures you aren’t wasting your time on unrealistic things. The calibration from the CROs in my Momentum group and Mo has been critical to keeping me focused on what’s important, especially as the economy has softened.
Amanda Georgoff, CRO, RadarFirst
I benefited from the unique experience of working directly for two leaders who were active in the Momentum CRO program, so I saw firsthand the impact Mo's coaching and the CRO peer group could have on both individual revenue leaders and the broader business. As I stepped into my first CRO role I knew partnering with Mo & Momentum was a critical input to quick + sustained success. Mo's coaching and GTM expertise enabled me to make faster, more confident decisions in the midst of a rapidly changing macroeconomic environment and organizational transformation. The quarterly CRO peer group meetings force me to pull up out of the weeds and the deals, think strategically and focus on solving the most pivotal business problems—not just the most immediate ones. Working with Mo and Momentum helped me create the right plan for growth, and supported me as I executed. The program has been challenging in all the right ways, and instrumental to my personal growth as a leader.
Kevin Kiley, CRO OneTrust
As CROs we spend all our time working in the business; it’s easy to get too close to the details. Being thoughtful and precise is critical in our role, but I don’t want to lose sight of the bigger picture and why I’m making the decisions I am. The Momentum GTM program gives me invaluable outside perspective from an exceptional group of peers in other organizations. We support and learn from one another and I leave our meetings with fresh ideas and insights on what is and is not working in their companies. From bigger policy decisions, difficult talent-related choices, to more nuanced benchmarking across the organization, (comp plans, account loads, account coverage and spend) my CRO peers have supported me as I work through decisions at OneTrust and I never feel alone as I go to implement.
Toni Sfeir, VP B2B Preply
When I stepped into my new CRO role, I was looking for guidance and perspective on how to navigate the challenges ahead. Momentum’s executive coaching gave me both—and more. The combination of 1:1 coaching and group sessions, supported by in-between interactions with peers, created a powerful environment to share best practices and learn from others who faced similar challenges. The Balcony and Collective Audit frameworks, in particular, were extremely valuable exercises—helping me step away from the day-to-day to think more holistically and strategically about where to focus my time. Applying these learnings in practice has helped me thrive in my role, make better decisions with confidence, and grow faster as a leader. Momentum gave me both the tools and the community I needed to succeed.
Matt Schurk, CRO Recurly
Being a contemporary CRO means being the “Chief Change Officer” for your organization as well. Momentum has helped me build new change management muscles, and I can now navigate large-scale change more quickly. When I joined the program, Tophat was in the throes of change, and the stakes were high; I knew we needed to make the right decisions and do so quickly or risk losing a lot of people. The Momentum GTM Program provided a sounding board for me as I worked through these organizational changes and considered the cascading impacts. The additional eyes and suggestions from their unbiased vantage helped me cut our employee attrition in half and move our eNPS from -20 to the +45 we have today.